ZIP 97404 - 860Z200US97404 — Demographic Snapshot (2023)

Explore ZIP 97404 demographics: 33,356 residents, $80,355 median income, $397,700 median home value, and key housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 97404, located in the Eugene area of Oregon, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 33,000 and a mix of housing options, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 97404 tick and how it might align with your goals.

Population & Households

ZIP 97404 is home to 33,356 residents, making it a moderately sized community with a suburban feel. These individuals are spread across 13,164 households, reflecting a stable residential base. The total number of housing units stands at 13,823, indicating a slight surplus of available properties compared to occupied households. This balance suggests potential opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing vacant units.

Income & Housing Costs

The median household income in ZIP 97404 is $80,355, which points to a relatively comfortable economic environment for many residents. This income level supports a housing market where the median home value is $397,700—a figure that reflects a solid investment potential in a growing region. For renters, the median rent is $1,408 per month, which is reasonable compared to the income levels and offers an affordable alternative to homeownership for some. These numbers provide a useful benchmark for assessing affordability and market trends in the area.

Race & Ethnicity

The demographic makeup of ZIP 97404 shows a predominantly white population at 80.14%, with smaller but notable representation from other groups. Hispanic residents account for 9.74% of the population, while Asian and Black communities make up 2.15% and 1.28%, respectively. This composition indicates a primarily homogeneous community with pockets of diversity, which could influence cultural amenities, local businesses, and community dynamics. For businesses or investors, understanding this mix can help tailor offerings or marketing strategies to the area’s residents.

Key Facts

  • Total population: 33,356 residents in ZIP 97404 as of 2023.
  • Total households: 13,164, supporting a stable community base.
  • Total housing units: 13,823, with some availability for new occupants.
  • Median household income: $80,355, indicating a solid economic foundation.
  • Median home value: $397,700, reflecting a strong real estate market.
  • Median rent: $1,408 per month, offering a viable renting option.
  • Racial composition: 80.14% white, 9.74% Hispanic, 2.15% Asian, 1.28% Black.

What This Means for You

For homebuyers, ZIP 97404 offers a promising market with a median home value of $397,700, which aligns well with the area’s median income of $80,355. This suggests that purchasing a home here could be a sound long-term investment, especially with a slight surplus of housing units potentially easing competition. Real estate investors and agents might find opportunities in the gap between total housing units and occupied households, indicating room for rental properties or flips in a market with steady demand. The rental market, with a median rent of $1,408, also presents a viable income stream for landlords.

For small-business owners, the population of over 33,000 and a relatively high median income signal a customer base with disposable income. Tailoring services or products to the predominantly white demographic, while also considering the needs of the Hispanic community (nearly 10%), could help carve out a niche. Analysts can use these metrics to track trends in housing affordability or demographic shifts, providing valuable insights for broader market studies in the Eugene region.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 97404? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access up-to-date population, income, and housing metrics tailored to your needs.
  • Use the insights to make informed decisions for buying, investing, or launching a business in any area of interest.

Frequently Asked Questions about ZIP 97404

  • What is the population of ZIP 97404?
    As of 2023, the estimated population of ZIP 97404 is 33,356.
  • How many households are in ZIP 97404?
    ZIP 97404 has approximately 13,164 households as of 2023.
  • What is the median household income in ZIP 97404?
    The median household income is $80,355 (ACS 2023).
  • What is the median home value in ZIP 97404?
    The median value of owner-occupied homes is $397,700 (ACS 2023).
  • What is the median monthly rent in ZIP 97404?
    Median gross rent is approximately $1,408 per month (ACS 2023).

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