Aug. 30, 2025
If you’re considering ZIP code 97477 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in the heart of Oregon, this area offers a blend of suburban charm and economic opportunity. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and racial composition in 97477. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this community.
ZIP code 97477 is home to a population of 37,837 residents as of 2023. This sizable community is distributed across 16,178 households, indicating a mix of family and individual living arrangements. With 16,572 total housing units in the area, there’s a slight surplus of units over households, which could suggest some availability for new residents or investors looking to enter the market. This balance between population and housing stock is a key factor to consider if you’re evaluating the area for relocation or development opportunities.
The median household income in ZIP 97477 stands at $63,574, reflecting a moderate earning capacity for the area. This income level supports a housing market where the median house value is $345,800, offering a reasonable entry point for homebuyers compared to more expensive regions in Oregon. For renters, the median rent is $1,176 per month, which aligns with the income levels and suggests affordability for a significant portion of the population. These figures provide a solid foundation for understanding the economic dynamics of 97477, whether you’re budgeting for a home purchase or assessing rental investment potential.
The demographic makeup of ZIP 97477 is predominantly White, with 77.14% of the population identifying as such. Hispanic or Latino residents make up 13.44%, forming the second-largest group, while smaller percentages include Black or African American at 0.85% and Asian at 1.31%. This composition reflects a community with a strong White majority but notable diversity, particularly among Hispanic residents. For businesses and investors, this mix can influence market strategies, customer outreach, and community engagement efforts tailored to the area’s cultural landscape.
For homebuyers, ZIP 97477 offers a promising opportunity with a median house value of $345,800, which is within reach for many given the median household income of $63,574. The slight surplus of housing units may also mean less competition in the market, potentially easing the buying process. Real estate investors and agents can leverage the balanced housing stock and reasonable rental rates of $1,176 per month to target both long-term tenants and first-time buyers. Small-business owners will find a diverse yet predominantly White population of over 37,000, providing a sizable customer base with moderate spending power—ideal for retail, services, or community-focused ventures. Analysts can use these metrics to benchmark 97477 against neighboring ZIP codes, identifying trends in housing affordability and demographic shifts. Across all groups, the data points to a stable, accessible community with room for growth and engagement.
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