ZIP 97478 - 860Z200US97478 — Demographic Snapshot (2023)

Explore ZIP 97478 demographics: 39,267 residents, $79,051 median income, $361,200 median home value, and diverse housing insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 97478, located in the Springfield area of Oregon, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down key metrics like population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, agent, small-business owner, or analyst, these insights provide a foundation for understanding the local landscape.

Population & Households

ZIP 97478 is home to a population of 39,267 residents, making it a moderately sized community with a mix of urban and suburban characteristics. This area supports 14,593 households, reflecting a strong residential base. With 15,182 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate some availability for new residents or investors looking for properties. The balance between population and housing suggests a stable community with room for growth or turnover.

Income & Housing Costs

The median household income in ZIP 97478 stands at $79,051, positioning this area as a relatively comfortable place for middle-income families and individuals. When it comes to housing, the median home value is $361,200, which aligns with a market that’s accessible to buyers with solid financial footing, though it may require planning for first-time buyers. For renters, the median rent is $1,314 per month, offering a more affordable alternative to homeownership while still reflecting the area’s cost of living. These figures suggest a balanced housing market with options for various budgets.

Race & Ethnicity

The demographic makeup of ZIP 97478 shows a predominantly white population at 78.9%, with smaller but notable representation from other groups. Hispanic or Latino residents make up 11.98% of the population, while Asian residents account for 1.45%, and Black or African American residents comprise 0.59%. This diversity, though not extensive, adds a layer of cultural variety to the community, which can be appealing for those seeking an inclusive environment or businesses targeting diverse customer bases.

Key Facts

  • Total population: 39,267 residents in 2023, indicating a sizable community.
  • Total households: 14,593, supporting a strong residential foundation.
  • Total housing units: 15,182, suggesting some availability for new occupants.
  • Median household income: $79,051, reflecting a middle-income demographic.
  • Median home value: $361,200, pointing to a moderately priced housing market.
  • Median rent: $1,314, offering a viable option for non-buyers.
  • Racial composition: 78.9% white, 11.98% Hispanic, with smaller Asian and Black populations.

What This Means for You

For homebuyers, ZIP 97478 presents a market where the median home value of $361,200 is within reach for those with stable incomes near or above the area’s median of $79,051. The slight surplus of housing units may also mean less competition in certain neighborhoods, though careful budgeting for property taxes and maintenance is advised. Renters can find reasonable options at a median of $1,314, ideal for those saving for a future purchase or preferring flexibility.

For investors and real estate agents, the data suggests potential in both rental and sales markets. With some unoccupied housing units, there may be opportunities to acquire properties for renovation or rental income, especially given the steady rental demand at $1,314 monthly. The population size and income levels also indicate a market capable of supporting long-term investment growth.

For small-business owners, the population of nearly 40,000 and a median income of $79,051 signal a customer base with disposable income for goods and services. The diversity in the area, particularly the Hispanic community at nearly 12%, could guide targeted marketing or product offerings. Consider local needs tied to housing and family life when planning your business strategy.

Run This Study Yourself

  • Curious about other ZIP codes or deeper insights into ZIP 97478? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Enter any ZIP code to access up-to-date population, housing, and income metrics tailored to your needs.
  • Use the detailed breakdowns to inform your next home purchase, investment, or business decision with confidence.

Frequently Asked Questions about ZIP 97478

  • What is the population of ZIP 97478?
    As of 2023, the estimated population of ZIP 97478 is 39,267.
  • How many households are in ZIP 97478?
    ZIP 97478 has approximately 14,593 households as of 2023.
  • What is the median household income in ZIP 97478?
    The median household income is $79,051 (ACS 2023).
  • What is the median home value in ZIP 97478?
    The median value of owner-occupied homes is $361,200 (ACS 2023).
  • What is the median monthly rent in ZIP 97478?
    Median gross rent is approximately $1,314 per month (ACS 2023).

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