ZIP 97504 - 860Z200US97504 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 97504, located in the Medford area of Oregon, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ve compiled key metrics on population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial space, understanding ZIP 97504’s profile is the first step to aligning your goals with the local market.

Population & Households

ZIP 97504 is home to a population of 50,471 residents, making it a moderately sized community with a mix of urban and suburban characteristics. This area supports 20,271 households, reflecting a diverse range of family structures and living arrangements. With 21,290 total housing units, there’s a slight surplus of properties over occupied households, which could indicate availability for new residents or investors looking for opportunities in the housing market. This balance suggests a stable community with room for growth, ideal for those seeking a place to settle or expand.

Income & Housing Costs

The median household income in ZIP 97504 stands at $81,233, positioning it as a relatively affluent area compared to national averages. This income level supports a comfortable lifestyle for many residents and indicates a strong local economy, which is attractive for businesses and investors. On the housing front, the median home value is $447,800, reflecting a robust real estate market that could offer solid returns for property investors. For renters, the median rent is $1,387 per month, which aligns with the area’s income levels and suggests a viable rental market for landlords or prospective tenants seeking quality housing options.

Race & Ethnicity

The demographic makeup of ZIP 97504 provides insight into the cultural fabric of the community. The population is predominantly White at 77.65%, with Hispanic or Latino residents making up 14.38% of the total. Asian residents account for 1.51%, while Black or African American residents represent just 0.62%. This composition points to a primarily White community with a significant Hispanic presence, offering a blend of cultural influences that could appeal to diverse families, businesses catering to varied customer bases, or investors looking for inclusive markets.

Key Facts

• Total population: 50,471 residents in ZIP 97504 as of 2023.
• Total households: 20,271, supporting a range of family and individual living arrangements.
• Total housing units: 21,290, indicating potential availability for new occupants or investors.
• Median household income: $81,233, reflecting a strong economic base.
• Median home value: $447,800, suggesting a valuable real estate market.
• Median rent: $1,387, offering insight into rental affordability and demand.
• Racial composition: 77.65% White, 14.38% Hispanic, 1.51% Asian, 0.62% Black.

What This Means for You

For homebuyers, ZIP 97504 offers a promising market with a median home value of $447,800, backed by a median household income of $81,233 that supports financial stability. The slight surplus of housing units over households (21,290 vs. 20,271) may mean less competition for available properties, giving you leverage in negotiations. Real estate investors and agents will find value in the strong home prices and rental rates ($1,387 median rent), which suggest opportunities for both long-term appreciation and steady rental income. Small-business owners can tap into a community with solid purchasing power and a diverse demographic base, particularly with a significant Hispanic population (14.38%) that could drive demand for culturally relevant products or services. Analysts can use these metrics to benchmark ZIP 97504 against other regions, identifying trends in housing supply or economic growth. Across all groups, this area’s data points to a stable, opportunity-rich environment worth exploring further.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 97504? Start by visiting ZipcodeGPT for a user-friendly platform to access detailed demographic and housing data.
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