ZIP 98004 - 860Z200US98004 — Demographic Snapshot (2023)

Explore ZIP 98004 demographics: 39,435 residents, $176,367 median income, $2M home values, and diverse population insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 98004, located in the heart of Bellevue, Washington, this demographic and housing snapshot offers a clear picture of the area in 2023. With a robust population, high-income households, and a competitive housing market, this ZIP code stands out as a dynamic and affluent community. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, these insights will help you understand the local landscape and make informed decisions.

Population & Households

ZIP 98004 is home to 39,435 residents, making it a sizable community with a vibrant population base. These individuals are distributed across 19,275 households, reflecting a strong residential presence. The total number of housing units in the area is 20,977, indicating a slight surplus of available homes relative to occupied households. This balance suggests a stable housing market with room for growth or turnover, which could be appealing to both buyers and investors looking for opportunities in Bellevue’s core.

Income & Housing Costs

One of the standout features of ZIP 98004 is its economic strength, with a median household income of $176,367. This figure places the area among the higher-income ZIP codes in the region, signaling a community with significant purchasing power and financial stability. However, this affluence comes with a steep housing market: the median house value is an impressive $2,000,000, reflecting the premium placed on real estate in this desirable location. For renters, the median rent is $2,706 per month, which aligns with the high cost of living and suggests a competitive rental market. These metrics highlight both the opportunities and challenges of entering this market, whether as a homeowner or tenant.

Race & Ethnicity

The demographic makeup of ZIP 98004 is notably diverse, offering a multicultural environment that could appeal to a wide range of residents and businesses. The racial composition includes 44.73% White, 39.94% Asian, 1.54% Black, and 6.03% Hispanic residents. This near-balanced split between White and Asian populations, in particular, underscores the area’s cultural richness and potential for diverse community engagement. For businesses, this diversity can translate into a broad customer base with varied needs and preferences, while families may appreciate the inclusive atmosphere.

Key Facts

  • Total population: 39,435 residents in 2023, indicating a thriving community.
  • Total households: 19,275, supporting a strong residential foundation.
  • Total housing units: 20,977, suggesting availability for new occupants or investors.
  • Median household income: $176,367, reflecting significant economic strength.
  • Median house value: $2,000,000, highlighting a premium real estate market.
  • Median rent: $2,706, indicative of high demand in the rental sector.
  • Racial diversity: 44.73% White, 39.94% Asian, 1.54% Black, 6.03% Hispanic, showcasing a multicultural population.

What This Means for You

For homebuyers, ZIP 98004 offers a prestigious address with access to a high-income community, but be prepared for a significant financial commitment given the $2,000,000 median home value. Working with a knowledgeable real estate agent to navigate this competitive market is essential. Investors and agents will find potential in the slight surplus of housing units (20,977 total) compared to households (19,275), which could signal opportunities for flips, rentals, or new developments—though high entry costs require careful financial planning. Small-business owners can leverage the area’s affluent and diverse population of nearly 40,000, tailoring products or services to meet the needs of a wealthy, multicultural customer base. Analysts can use these metrics as a benchmark to compare with neighboring ZIP codes or track trends over time, gaining deeper insights into Bellevue’s economic and demographic shifts.

Run This Study Yourself

  • Visit ZipcodeGPT to access a powerful tool for demographic and housing analysis tailored to any ZIP code.
  • Enter your target ZIP code to generate a detailed report with the latest data, just like this snapshot for 98004.
  • Use the insights to inform your real estate, business, or research decisions with confidence and precision.

Frequently Asked Questions about ZIP 98004

  • What is the population of ZIP 98004?
    As of 2023, the estimated population of ZIP 98004 is 39,435.
  • How many households are in ZIP 98004?
    ZIP 98004 has approximately 19,275 households as of 2023.
  • What is the median household income in ZIP 98004?
    The median household income is $176,367 (ACS 2023).
  • What is the median home value in ZIP 98004?
    The median value of owner-occupied homes is $2,000,000 (ACS 2023).
  • What is the median monthly rent in ZIP 98004?
    Median gross rent is approximately $2,706 per month (ACS 2023).

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