ZIP 98012 - 860Z200US98012 — Demographic Snapshot (2023)

Explore ZIP 98012 demographics: 76,123 residents, $141,653 median income, $811,500 home values, and diverse community insights for 2023.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 98012, located in the vibrant region of Washington state, this demographic and housing snapshot offers a clear picture of what to expect. With data from 2023, we’ve compiled key metrics on population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial space, understanding ZIP 98012’s community and economic landscape is the first step to success.

Population & Households

ZIP 98012 is home to a substantial population of 76,123 residents as of 2023, making it a bustling and dynamic area. This population is distributed across 27,229 households, reflecting a strong community base with a mix of family and individual living arrangements. The total number of housing units stands at 28,174, indicating a slight surplus of available homes or rentals compared to occupied households. For those looking to settle or invest, this suggests a market with potential availability, though demand remains high given the area’s appeal.

Income & Housing Costs

One of the standout features of ZIP 98012 is its robust economic profile. The median household income is an impressive $141,653, pointing to a community with significant earning power. This financial strength is mirrored in the housing market, where the median house value reaches $811,500. For renters, the median rent is $2,279 per month, reflecting the premium cost of living in this desirable area. These figures signal that ZIP 98012 is a high-value market, ideal for those with the budget to match its upscale offerings, whether buying a home or leasing space for a business.

Race & Ethnicity

ZIP 98012 boasts a diverse population, which adds to its cultural richness and appeal for a wide range of residents and businesses. The racial composition in 2023 breaks down as follows: 50.69% White, 28.34% Asian, 9.51% Hispanic, and 3.43% Black, with the remainder comprising other or mixed-race groups. This diversity creates a welcoming environment for families and entrepreneurs alike, offering opportunities to connect with varied customer bases or build inclusive communities.

Key Facts

  • Total population in ZIP 98012: 76,123 residents, indicating a sizable and active community.
  • Total households: 27,229, supporting a strong base for local services and businesses.
  • Total housing units: 28,174, suggesting some availability for new residents or investors.
  • Median household income: $141,653, reflecting a high-earning demographic.
  • Median house value: $811,500, positioning this as a premium real estate market.
  • Median rent: $2,279, indicating a competitive rental landscape.
  • Diverse population: 50.69% White, 28.34% Asian, 9.51% Hispanic, and 3.43% Black.

What This Means for You

For homebuyers, ZIP 98012 offers a premium living experience with high property values and a diverse, affluent community. The median home price of $811,500 means you’ll need a strong financial plan, but the investment could pay off in terms of quality of life and potential appreciation. Real estate investors and agents will find a competitive market with a median rent of $2,279, suggesting solid returns on rental properties, especially given the slight surplus of housing units (28,174 total). The high median income of $141,653 also indicates tenants or buyers with the means to sustain long-term commitments.

For small-business owners, the area’s population of 76,123 and diverse demographic makeup provide a broad customer base. The high income levels suggest disposable income for discretionary spending, making this a promising spot for retail, dining, or professional services. Analysts can use these metrics to benchmark ZIP 98012 against other regions, noting its economic strength and cultural diversity as key drivers of market potential.

Run This Study Yourself

  • Curious about another ZIP code or want to dive deeper into ZIP 98012? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to make data-driven decisions, whether you’re buying, investing, or planning a business venture.

Frequently Asked Questions about ZIP 98012

  • What is the population of ZIP 98012?
    As of 2023, the estimated population of ZIP 98012 is 76,123.
  • How many households are in ZIP 98012?
    ZIP 98012 has approximately 27,229 households as of 2023.
  • What is the median household income in ZIP 98012?
    The median household income is $141,653 (ACS 2023).
  • What is the median home value in ZIP 98012?
    The median value of owner-occupied homes is $811,500 (ACS 2023).
  • What is the median monthly rent in ZIP 98012?
    Median gross rent is approximately $2,279 per month (ACS 2023).

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