ZIP 98104 - 860Z200US98104 — Demographic Snapshot (2023)

Explore ZIP 98104 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Sept. 4, 2025

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Overview

If you're considering a move, investment, or business opportunity in ZIP 98104, located in the heart of Seattle, Washington, understanding the local demographics and housing landscape is essential. This snapshot provides a detailed look at the population, income, housing costs, and racial composition of this dynamic urban area based on 2023 data. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living, working, or investing in 98104.

Population & Households

ZIP 98104 is home to a population of 15,870 residents, making it a moderately sized urban community. These individuals are distributed across 9,035 households, reflecting a mix of solo dwellers, families, and shared living arrangements. With 10,803 total housing units in the area, there’s a noticeable gap between households and available units, which could indicate a competitive housing market or a significant number of vacant or seasonal properties. For those eyeing this area, understanding household density and population size can provide clues about community vibrancy and demand for local services.

Income & Housing Costs

The median household income in ZIP 98104 stands at $61,866, which offers a glimpse into the earning power of residents. This figure suggests a moderate income level, potentially appealing to a diverse range of homebuyers and renters. On the housing front, the median house value is $663,000, reflecting the premium often associated with urban Seattle real estate. For renters, the median rent is $1,511 per month, which aligns with the costs of living in a central city location. These numbers are critical for assessing affordability, whether you're planning to buy a home, invest in property, or gauge the spending capacity of potential customers as a business owner.

Race & Ethnicity

The demographic makeup of ZIP 98104 is notably diverse, offering a multicultural environment that can enrich community life and business opportunities. The racial composition includes 44.2% White, 11.48% Black, 29.22% Asian, and 7.22% Hispanic residents. This diversity suggests a culturally rich area, which could be a draw for those seeking an inclusive neighborhood or a varied customer base. For businesses, this mix may influence marketing strategies, product offerings, and community engagement efforts.

Key Facts

  • Total population in ZIP 98104: 15,870 residents.
  • Total households: 9,035, indicating a mix of living arrangements.
  • Total housing units: 10,803, suggesting potential availability or competition.
  • Median household income: $61,866, reflecting moderate earning capacity.
  • Median house value: $663,000, indicative of a high-value urban market.
  • Median rent: $1,511, aligning with city-center living costs.
  • Racial diversity: 44.2% White, 29.22% Asian, 11.48% Black, 7.22% Hispanic.

What This Means for You

For homebuyers, ZIP 98104 offers a vibrant urban setting with a diverse community, but the median house value of $663,000 signals a significant investment. Ensure your budget aligns with these costs, and consider the competitive market hinted at by the gap between households and housing units. Renters should note the median rent of $1,511, which may require a stable income to manage alongside other living expenses.

For real estate investors and agents, the high median home value and rental rates suggest strong potential returns, especially in a culturally diverse and populated area like 98104. The surplus of housing units compared to households could point to opportunities for flipping properties or catering to transient populations, but thorough market analysis is key.

For small-business owners, the population of 15,870 and median income of $61,866 indicate a sizable customer base with moderate purchasing power. The diverse racial composition also means tailoring your offerings to a multicultural audience could be a winning strategy. Consider the high rent costs when selecting a business location, as they may impact overhead.

For analysts, these metrics provide a foundation for deeper studies into urban trends, housing affordability, and demographic shifts in central Seattle. The data can inform reports, forecasts, or policy recommendations.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 98104? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to make data-driven decisions for your next home purchase, investment, or business venture.

Frequently Asked Questions about ZIP 98104

  • What is the population of ZIP 98104?
    As of 2023, the estimated population of ZIP 98104 is 15,870.
  • How many households are in ZIP 98104?
    ZIP 98104 has approximately 9,035 households as of 2023.
  • What is the median household income in ZIP 98104?
    The median household income is $61,866 (ACS 2023).
  • What is the median home value in ZIP 98104?
    The median value of owner-occupied homes is $663,000 (ACS 2023).
  • What is the median monthly rent in ZIP 98104?
    Median gross rent is approximately $1,511 per month (ACS 2023).

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