Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 98107, located in the heart of Seattle’s vibrant Ballard neighborhood, this demographic and housing snapshot offers a clear picture of the area in 2023. With a robust population, high median incomes, and a competitive housing market, this ZIP code stands out as a dynamic urban hub. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about living, working, or investing here.
ZIP 98107 is home to a population of 28,390 residents as of 2023, making it a moderately sized urban community. This area supports 15,434 households, reflecting a mix of singles, families, and professionals drawn to its proximity to downtown Seattle and local amenities. With 16,538 total housing units, there’s a slight surplus of homes over households, suggesting some availability, though competition remains fierce given the area’s desirability.
The median household income in ZIP 98107 is an impressive $137,748, indicating a financially stable and affluent community. This high earning power aligns with the area’s elevated housing costs. The median house value stands at $924,900, positioning this ZIP code as a premium real estate market. For renters, the median monthly rent is $2,194, reflecting the high demand for housing in this sought-after location. These figures underscore the need for substantial financial planning if you’re considering buying or renting here.
The demographic makeup of ZIP 98107 is predominantly White, with 71.41% of residents identifying as such. Asian residents account for 12.91% of the population, while Hispanic or Latino individuals make up 7.28%. Black residents represent a smaller share at 1.23%. This composition reflects a relatively diverse community, though less so compared to broader metropolitan areas. For businesses and investors, this mix suggests a market with varied cultural needs and preferences to consider.
For homebuyers, ZIP 98107 offers a desirable location with access to Seattle’s urban perks, but the median house value of $924,900 means you’ll need significant capital or financing to enter this market. Renters should prepare for steep costs at $2,194 per month, though the area’s high median income of $137,748 suggests a community with resources to support local spending.
For real estate investors and agents, the slight surplus of housing units (16,538 vs. 15,434 households) hints at potential opportunities, but high property values and rents indicate a competitive landscape. Focus on properties that cater to affluent professionals or niche markets to maximize returns.
For small-business owners, the affluent demographic and diverse population provide a solid customer base. With a median household income well above national averages, there’s room to target premium products or services. Consider the cultural diversity (notably the Asian and Hispanic communities) when tailoring offerings or marketing strategies.
For analysts, these metrics highlight ZIP 98107 as a high-value, stable market with strong economic indicators. Use this data as a benchmark to compare with neighboring ZIP codes or track trends over time for deeper insights.
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