ZIP 98107 - 860Z200US98107 — Demographic Snapshot (2023)

Explore ZIP 98107 demographics, housing costs, and population insights for 2023—key data for homebuyers and investors.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 98107, located in the heart of Seattle’s vibrant Ballard neighborhood, this demographic and housing snapshot offers a clear picture of the area in 2023. With a robust population, high median incomes, and a competitive housing market, this ZIP code stands out as a dynamic urban hub. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about living, working, or investing here.

Population & Households

ZIP 98107 is home to a population of 28,390 residents as of 2023, making it a moderately sized urban community. This area supports 15,434 households, reflecting a mix of singles, families, and professionals drawn to its proximity to downtown Seattle and local amenities. With 16,538 total housing units, there’s a slight surplus of homes over households, suggesting some availability, though competition remains fierce given the area’s desirability.

Income & Housing Costs

The median household income in ZIP 98107 is an impressive $137,748, indicating a financially stable and affluent community. This high earning power aligns with the area’s elevated housing costs. The median house value stands at $924,900, positioning this ZIP code as a premium real estate market. For renters, the median monthly rent is $2,194, reflecting the high demand for housing in this sought-after location. These figures underscore the need for substantial financial planning if you’re considering buying or renting here.

Race & Ethnicity

The demographic makeup of ZIP 98107 is predominantly White, with 71.41% of residents identifying as such. Asian residents account for 12.91% of the population, while Hispanic or Latino individuals make up 7.28%. Black residents represent a smaller share at 1.23%. This composition reflects a relatively diverse community, though less so compared to broader metropolitan areas. For businesses and investors, this mix suggests a market with varied cultural needs and preferences to consider.

Key Facts

  • Total population: 28,390 residents in 2023, a sizable urban community.
  • Total households: 15,434, indicating a mix of living arrangements.
  • Total housing units: 16,538, with slight availability over demand.
  • Median household income: $137,748, signaling strong earning potential.
  • Median house value: $924,900, a premium price point for buyers.
  • Median rent: $2,194 per month, reflecting high rental demand.
  • Racial composition: 71.41% White, 12.91% Asian, 7.28% Hispanic, 1.23% Black.

What This Means for You

For homebuyers, ZIP 98107 offers a desirable location with access to Seattle’s urban perks, but the median house value of $924,900 means you’ll need significant capital or financing to enter this market. Renters should prepare for steep costs at $2,194 per month, though the area’s high median income of $137,748 suggests a community with resources to support local spending.

For real estate investors and agents, the slight surplus of housing units (16,538 vs. 15,434 households) hints at potential opportunities, but high property values and rents indicate a competitive landscape. Focus on properties that cater to affluent professionals or niche markets to maximize returns.

For small-business owners, the affluent demographic and diverse population provide a solid customer base. With a median household income well above national averages, there’s room to target premium products or services. Consider the cultural diversity (notably the Asian and Hispanic communities) when tailoring offerings or marketing strategies.

For analysts, these metrics highlight ZIP 98107 as a high-value, stable market with strong economic indicators. Use this data as a benchmark to compare with neighboring ZIP codes or track trends over time for deeper insights.

Run This Study Yourself

  • Curious about other ZIP codes or want updated data for 98107? Dive into detailed demographic and housing insights on your own.
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Frequently Asked Questions about ZIP 98107

  • What is the population of ZIP 98107?
    As of 2023, the estimated population of ZIP 98107 is 28,390.
  • How many households are in ZIP 98107?
    ZIP 98107 has approximately 15,434 households as of 2023.
  • What is the median household income in ZIP 98107?
    The median household income is $137,748 (ACS 2023).
  • What is the median home value in ZIP 98107?
    The median value of owner-occupied homes is $924,900 (ACS 2023).
  • What is the median monthly rent in ZIP 98107?
    Median gross rent is approximately $2,194 per month (ACS 2023).

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