Sept. 4, 2025
If you’re considering a move, investment, or business opportunity in the Seattle area, understanding the demographics and housing landscape of ZIP code 98112 can provide a solid foundation for your decision-making. Located in a vibrant part of the city, this area offers a mix of residential appeal and economic potential. Using the latest 2023 data, this snapshot breaks down population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed choices.
ZIP code 98112 is home to a population of 23,961 residents. This community is spread across 10,918 households, indicating a relatively dense residential area with a mix of family and individual living arrangements. The total number of housing units stands at 11,670, suggesting a slight surplus of available homes compared to occupied households. For those eyeing this area, whether for personal residence or investment, this balance could mean opportunities to find a property or gauge rental demand.
One of the standout metrics for ZIP 98112 is its median household income, which sits at an impressive $162,073. This figure points to a high-earning community, likely attracting professionals and families with strong purchasing power. However, housing costs reflect this affluence. The median house value is $1,407,400, positioning this area as a premium real estate market. For renters, the median rent is $2,062 per month, which aligns with the upscale nature of the neighborhood. These numbers are critical for homebuyers assessing affordability and for investors calculating potential returns.
The demographic makeup of ZIP 98112 offers insight into the cultural fabric of the area. The population is predominantly White at 75.85%, with smaller but notable percentages of Asian (9.95%), Black (4.09%), and Hispanic (3.92%) residents. This diversity, while not as pronounced as in some other urban areas, still contributes to a varied community dynamic. For businesses and investors, understanding this composition can help tailor services or marketing strategies to resonate with local residents.
For homebuyers, ZIP 98112 represents a high-value market where properties come at a premium. With a median house value over $1.4 million, you’ll need to budget accordingly, but the area’s high median income suggests a stable, affluent community—ideal for long-term investment in quality of life. Be prepared for competitive bidding if you’re entering this market.
For real estate investors and agents, the slight gap between housing units (11,670) and households (10,918) hints at potential rental or sales opportunities. The high median rent of $2,062 could yield strong returns on investment properties, though acquisition costs will be significant given the median house value. Focus on properties that cater to high-income renters or buyers seeking luxury or location-driven value.
For small-business owners, the affluent demographic with a median household income of $162,073 offers a customer base with disposable income. Consider businesses that align with upscale lifestyles—think specialty retail, professional services, or premium dining. Tailoring your offerings to the predominantly White but diverse population can also build stronger community ties.
For analysts, these metrics provide a clear picture of a prosperous, stable area. The high income and housing costs suggest economic resilience, while the racial composition offers a lens into cultural dynamics. Use this data to benchmark against other ZIP codes or to inform broader market studies.
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