Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 98312, located in the Bremerton area of Washington, this demographic and housing snapshot offers a clear picture of the community as of 2023. With a population of over 34,000 and a mix of housing options, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 98312 stand out and how it might align with your goals.
ZIP 98312 is home to 34,273 residents, making it a moderately sized community with a suburban feel. These individuals are spread across 13,611 households, indicating an average household size of roughly 2.5 people. This balance suggests a mix of families, couples, and potentially single residents, offering a diverse customer base for businesses or a varied neighborhood for potential homeowners. The total number of housing units stands at 14,450, which means there’s a small buffer of vacant or available properties—something to note if you’re looking to buy or invest.
The median household income in ZIP 98312 is $85,332, reflecting a solid economic foundation for many residents. This income level suggests that a significant portion of the population has disposable income, which could be a boon for local businesses or service providers. On the housing front, the median home value is $430,700, positioning this area as a mid-to-high range market. For renters, the median rent is $1,601 per month, which is relatively high and indicates strong demand for rental properties. These figures highlight both the investment potential and the cost of entry for prospective buyers or tenants in this ZIP code.
The demographic makeup of ZIP 98312 is predominantly White at 68.44%, with smaller but notable populations of Hispanic (11.81%), Asian (4.28%), and Black (3.8%) residents. This diversity, while not as pronounced as in urban centers, still offers a blend of cultural perspectives that can enrich community life. For businesses, this mix suggests opportunities to cater to varied tastes and needs, while homebuyers might appreciate the chance to join a neighborhood with a range of backgrounds and experiences.
For homebuyers, ZIP 98312 offers a stable community with a median home value of $430,700, which may require a significant investment but aligns with the area’s solid median income of $85,332. The slight surplus of housing units (14,450 total vs. 13,611 households) could mean opportunities to find a property, though competition might still be stiff given the price point. If you’re a renter, expect to budget around $1,601 monthly, which reflects the area’s desirability.
For investors and real estate agents, the high median rent and home values signal strong potential returns, especially for rental properties. The population size and income levels suggest a reliable tenant base, while the diversity in household types could mean demand for varied property sizes and styles.
For small-business owners, the population of 34,273 and the income level of $85,332 indicate a market with purchasing power. The cultural diversity, though moderate, allows for niche offerings or inclusive marketing strategies to appeal to different segments of the community.
For analysts, these metrics provide a baseline for deeper research into housing trends, economic stability, or demographic shifts in ZIP 98312, especially when compared to neighboring areas or historical data.
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