ZIP 98444 - 860Z200US98444 — Demographic Snapshot (2023)

Explore ZIP 98444 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 98444 in the Tacoma, Washington area for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and racial diversity in 98444. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions tailored to your goals.

Population & Households

ZIP code 98444 is home to a population of 35,660 residents, making it a moderately sized community with a diverse mix of individuals and families. These residents are distributed across 12,979 households, reflecting a vibrant area with a strong residential presence. With 13,762 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate opportunities for buyers or investors looking for available properties.

Income & Housing Costs

The median household income in 98444 stands at $64,464, positioning this area as a middle-income community. This income level suggests a stable economic base for residents, which can be appealing for businesses targeting local consumers with moderate purchasing power. On the housing front, the median home value is $369,500, reflecting a competitive yet accessible market for potential buyers. For renters, the median rent is $1,581 per month, which aligns with the income levels but may require careful budgeting for some households. These figures provide a balanced view of affordability and investment potential in 98444.

Race & Ethnicity

ZIP 98444 boasts a diverse population, which adds to the cultural richness of the area. The racial composition includes 39.84% White, 15.93% Black, 11.17% Asian, and 18.8% Hispanic residents. This diversity can be a significant draw for businesses seeking a broad customer base or for families looking for an inclusive community. Understanding this mix can also help investors and business owners tailor their strategies to meet the needs of varied demographic groups in 98444.

Key Facts

  • Total population in ZIP 98444: 35,660 residents.
  • Total households: 12,979, indicating a strong residential base.
  • Total housing units: 13,762, with some potential vacancy for new occupants.
  • Median household income: $64,464, reflecting a middle-income community.
  • Median home value: $369,500, offering a competitive housing market.
  • Median rent: $1,581, relevant for renters and rental property investors.
  • Diverse racial makeup: 39.84% White, 15.93% Black, 11.17% Asian, 18.8% Hispanic.

What This Means for You

For homebuyers, ZIP 98444 offers a reasonably priced housing market with a median home value of $369,500, which could be a smart entry point compared to pricier nearby areas. The diverse community also means a welcoming environment for families of varied backgrounds. Real estate investors and agents might find opportunity in the slight surplus of housing units (13,762 total units versus 12,979 households), suggesting potential for rentals or flips, especially with a median rent of $1,581 that supports steady cash flow. Small-business owners can leverage the area’s diversity and middle-income base ($64,464 median income) to offer products or services that cater to a wide range of cultural and economic needs. Finally, analysts can use this data as a benchmark to compare 98444 with other ZIP codes for broader market trends. These metrics provide a solid foundation for strategic planning across different interests.

Run This Study Yourself

Want to dive deeper into ZIP 98444 or explore another area? Follow these steps to get tailored insights:

  • Visit ZipcodeGPT to access a powerful tool for demographic and housing analysis.
  • Enter any ZIP code to generate a detailed report with the latest data.
  • Use the insights to inform your homebuying, investment, or business decisions with confidence.

Frequently Asked Questions about ZIP 98444

  • What is the population of ZIP 98444?
    As of 2023, the estimated population of ZIP 98444 is 35,660.
  • How many households are in ZIP 98444?
    ZIP 98444 has approximately 12,979 households as of 2023.
  • What is the median household income in ZIP 98444?
    The median household income is $64,464 (ACS 2023).
  • What is the median home value in ZIP 98444?
    The median value of owner-occupied homes is $369,500 (ACS 2023).
  • What is the median monthly rent in ZIP 98444?
    Median gross rent is approximately $1,581 per month (ACS 2023).

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