Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 98466, located in the Tacoma area of Washington, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ve compiled key metrics on population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial space, understanding ZIP 98466’s profile is the first step to aligning your goals with the local market.
ZIP 98466 is home to a population of 30,622 residents, making it a moderately sized community with a diverse mix of individuals and families. This area supports 12,374 households, reflecting a strong residential base. With 12,773 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate some availability for new residents or investors looking for opportunities. This balance suggests a stable community with room for growth, ideal for those seeking a settled yet dynamic environment.
The median household income in ZIP 98466 stands at $94,598, pointing to a relatively affluent area where residents enjoy a comfortable standard of living. This income level can support a range of consumer spending, which is a positive signal for small businesses planning to set up shop. On the housing front, the median house value is $564,400, reflecting a robust real estate market that could appeal to buyers and investors seeking long-term value appreciation. For renters, the median rent is $1,724 per month, indicating a competitive rental market that may offer opportunities for landlords but requires careful budgeting for tenants.
The demographic makeup of ZIP 98466 showcases a diverse community with a majority White population at 64.03%. Other significant groups include Hispanic residents at 10.56%, Asian residents at 7.27%, and Black residents at 6.47%. This diversity contributes to a culturally rich environment, which can be a draw for families and businesses looking to engage with a varied customer or client base. Understanding this composition can help tailor marketing strategies or community engagement efforts to resonate with local residents.
For homebuyers, ZIP 98466 offers a stable and affluent community with median home values at $564,400, suggesting a solid investment for long-term growth. The slight surplus of housing units may provide some negotiating room, but expect a competitive market given the area’s desirability. Investors and real estate agents will find potential in both the purchase and rental markets, with median rents at $1,724 indicating strong demand from tenants. The income levels here support a tenant base that can afford premium rents, making it a promising area for rental properties. Small-business owners can leverage the diverse population and median household income of $94,598 to target a consumer base with disposable income. The cultural diversity also offers a chance to cater to varied tastes and preferences, whether you’re opening a restaurant, retail store, or service-based business. Analysts can use this data to benchmark ZIP 98466 against neighboring areas, identifying trends in housing demand or demographic shifts for deeper market studies.
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