Aug. 30, 2025
If you’re considering ZIP code 98604 for your next home, investment, or business venture, understanding the local demographics and housing landscape is essential. Located in a dynamic region, this area offers a blend of suburban appeal and economic opportunity. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and cultural composition in 98604. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions tailored to your goals.
ZIP code 98604 is home to a population of 38,550 residents, making it a moderately sized community with room for growth and engagement. These individuals are distributed across 13,210 households, reflecting a strong residential base. With 13,557 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking to enter the market. This balance suggests a stable yet accessible housing environment for those considering a move to 98604.
Financially, ZIP 98604 stands out with a median household income of $108,616, signaling a relatively affluent community with strong purchasing power. This income level supports a robust local economy, which can be a draw for businesses and investors alike. On the housing front, the median home value is $543,500, reflecting a premium market that aligns with the area’s higher income bracket. For renters, the median rent is $1,492 per month, offering a more affordable alternative to homeownership while still reflecting the area’s elevated cost of living. These figures highlight 98604 as a place where financial stability meets desirable real estate opportunities.
The cultural makeup of ZIP 98604 is predominantly White, with 87.36% of the population identifying as such. Hispanic or Latino residents make up 6.0% of the community, while Asian residents account for 1.32%, and Black or African American residents represent just 0.45%. This demographic profile points to a largely homogeneous population with pockets of diversity. For businesses and investors, this composition may influence marketing strategies or community engagement efforts, while homebuyers might appreciate the area’s established cultural identity as they settle in.
For homebuyers, ZIP 98604 offers a financially stable community with high median home values at $543,500, suggesting long-term value appreciation but requiring a significant investment upfront. The slightly higher number of housing units compared to households could mean opportunities to find a home, though competition may still be stiff given the area’s appeal. Real estate investors and agents will find a lucrative market here, with strong income levels supporting premium pricing and potential rental demand at a median of $1,492 monthly. The limited housing surplus also hints at a tight market, ideal for flipping or long-term holds. Small-business owners can leverage the area’s affluent demographic, with a median household income over $108,000, to target products or services for higher-income consumers, though understanding the predominantly White cultural makeup (87.36%) may shape customer outreach. Analysts can use this data to benchmark 98604 against neighboring ZIPs, identifying trends in housing availability or economic growth for deeper market studies.
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