Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 98632, located in the Longview area of Washington, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 50,000 and a diverse housing market, this area presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living or working in ZIP 98632.
ZIP 98632 is home to 50,845 residents, making it a moderately sized community with a strong local presence. These individuals are distributed across 20,692 households, reflecting a mix of family and individual living arrangements. The total number of housing units stands at 21,787, indicating a slight surplus of available properties compared to occupied households. This could signal potential opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing vacant units.
The median household income in ZIP 98632 is $64,705, which provides a solid economic foundation for many residents. This income level suggests that the area supports a middle-income demographic, offering stability for businesses targeting local consumers. On the housing front, the median home value is $355,200, reflecting a competitive yet accessible market for potential buyers. For renters, the median rent is $1,142 per month, which is relatively moderate compared to larger urban centers. These figures highlight ZIP 98632 as a balanced market for both owning and renting, catering to a range of budgets and preferences.
The demographic makeup of ZIP 98632 is predominantly White, with 77.71% of the population identifying as such. Hispanic or Latino residents make up 12.21%, while Asian and Black populations account for 1.5% and 0.65%, respectively. This composition indicates a primarily homogenous community with a notable Hispanic presence, which could influence cultural dynamics, local businesses, and community services. For businesses and investors, understanding this diversity can help tailor offerings or marketing strategies to resonate with the local population.
For homebuyers, ZIP 98632 offers a promising market with median home values at $355,200, which could be within reach for many middle-income families or individuals. The slight surplus of housing units (21,787 total vs. 20,692 households) suggests you might find options to choose from, though acting quickly could be wise in a growing area like this. Real estate investors and agents can leverage the balanced housing costs and income levels to target both buyers and renters, with median rents at $1,142 providing a steady rental income potential. The demographic stability, with a sizable population of over 50,000, supports long-term investment strategies.
For small-business owners, the median household income of $64,705 indicates a consumer base with disposable income for goods and services. The racial and ethnic diversity, particularly the 12.21% Hispanic population, offers a chance to cater to specific cultural needs or preferences, enhancing customer engagement. Analysts can use these metrics to assess market trends, housing demand, and economic health, providing valuable insights for clients or stakeholders in ZIP 98632.
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